FLEETWASH Featured in NJBiz, June 5th, 2017
FLEETWASH Company Blog
FLEETWASH has been featured in the June 5th issue of NJ Biz
National company, family feel: Truck-washing may be nearly $100M national business, but Fairfield’s Fleetwash stays tight-knit
Brothers, from left, Anthony DiGiovanni, chief operating officer, and Jerry DiGiovanni, vice president of sales and facility services, in front of the wastewater recovery / power washer combo unit created and used by Fleetwash. - (AARON HOUSTON)
Fleetwash has a classic family business story, with the extra-humble beginnings and all. But there’s no getting around the fact that this truck washing and facility service company has grown, taken on investors and generally changed shape over time. With 1,500-some employees across a national footprint and 700 trucks on the road daily, it’s more of a corporation than a family business now.
Yet, it’s the feel of a family business that the company’s leaders still aspire to, according to Jerry DiGiovanni, vice president of sales and facility services and the son of the company’s founder. “We’ve continued to treat our company like a tightly-knit, family-run unit, which means holding onto what made us great in the first place,” he said. That means a number of things to Fairfield-based Fleetwash’s leadership, including valuing safety and offering high-quality service to local communities.
There’s another way it keeps a family connection — and that’s in the branches that have been added to the Fleetwash family tree. Anthony DiGiovanni, Fleetwash’s chief operating officer and Jerry’s brother, said that has come through the 85 smaller shops that the company acquired between the mid-’80s and today. “People are not only still here from our first acquisitions, but they have children and other relatives working here now, too,” Anthony DiGiovanni said.
DiGiovanni pointed to the example of a local manager, who has two sons employed in top operations positions in Pennsylvania and Virginia, as well as a nephew, who runs the company’s largest facility in the country, one based in Los Angeles. There are many similar stories that could be told of personnel added to the coast-to-coast business, a veritable empire that was started with a makeshift truck washing operation.
Vito DiGiovanni and a college friend began the business in 1973 with a pressure washer and a truck financed with $2,000, the life savings of another friend who was being drafted for the Vietnam War. It kept them busy, but it wasn’t until the ’80s that business started to take off. “It was (about that time) when they saw that wastewater recovery was going to start becoming an issue, that you couldn’t let the water go down a storm drains anymore from washing the trucks,” Jerry DiGiovanni said. “They thought up different ways to collect that wastewater and dispose of it.”
The company would eventually develop a patented system that also would be deployed in the different lines of business that were later added to Fleetwash’s portfolio, such as power-washing sidewalks as well as facilities.
These other lines of business were seen as a great opportunity for Fleetwash to use its equipment at times when all of its customers’ trucks were on the road, DiGiovanni said.
The company has taken on a wide array of services that go well beyond cleaning off dirtied fleet trucks. It has attracted high-profile retail companies such as Target in the process. Last year, Fleetwash brought in $92 million in revenue, about $66 million of which was still from the company’s truck washing side. The context behind that figure is important, too — it makes Fleetwash by far the industry’s leader. The company’s largest competitor, in comparison, likely did less than $20 million last year, DiGiovanni said.
“But just because we’re the largest in this industry doesn’t mean it’s not competitive,” DiGiovanni said. “We’re competing against thousands of companies, including the mom-and-pop shop that simply goes to Home Depot and puts a washer in the back of their truck.” DiGiovanni said the goal at Fleetwash is to hit $100 million in revenue.
How will it get there? Tapping into the sort of free-flow of communication that comes easy to a tight-knit family business. “We don’t want to — from a corporate standpoint — ever get separated from our local branches,” he said. “They are essential in what we do.”
Getting you clean while keeping you GREEN
FLEETWASH started its washing operation in 1973. The need for a mobile service was evident in the quickly expanding transportation and distribution industry in the greater New York City area. Many spawning companies had growing truck fleets that all needed to be cleaned, and the original mobile truck washing idea took off and grew rapidly through the 70's and continued to grow into the 80's.